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Personal Injury Lawyers
Google Ads For Lawyers
How To Choose Google Ads to Use
While there are a plethora of digital marketing strategies available, Google Ads, also known as Pay-Per-Click (PPC) advertising, can be an effective way to reach your target audience and generate leads.
We’ll explore how to leverage Google Ads for your law firm and get the most out of your advertising budget.
Pick a Daily Budget for Google Ads
One of the most important aspects of running a successful Google Ads campaign is to set a daily budget that aligns with your advertising goals.
According to WordStream, a leading provider of PPC management software, the average cost-per-click (CPC) across all industries is $2.69, while the legal industry has an average CPC of $6.75.
Therefore, it’s essential to determine how much you’re willing to spend per click and per day to maximize your ad spend.
When selecting your daily budget, take into account your target audience, competition, and geographic location.
Also, ensure that your budget is realistic, so you don’t run out of funds before the end of the day. A reasonable budget can range from $50 to $500, depending on your advertising goals and competition level.
How to Write Ad Copy for Your Google Ads
Ad copy is crucial in getting your target audience to click on your ads. To create compelling ad copy, ensure that you know your target audience and understand their pain points. Then, highlight the benefits of your law firm and how you can help solve their problems.
Use strong action words, such as “Get,” “Call,” or “Learn” to encourage your audience to take action. Also, ensure that your ad copy aligns with your landing page, so users aren’t misled or confused.
Creating Ads to Protect Your Law Firm Brand Name
To protect your law firm brand name, consider bidding on your brand keywords in Google Ads. This strategy helps prevent competitors or third parties from using your brand name to target your audience.
By bidding on your brand name, you can ensure that your law firm is the first search result for any relevant keyword search.
What are Display Ads for Lawyers?
Display Ads are image or video-based ads that appear on Google’s Display Network. These ads are shown on various websites, social media platforms, and apps, making them an effective way to reach a broad audience.
Display Ads can be particularly useful for law firms, as they can showcase your services and increase brand awareness.
How do LSA Ads Work?
Local Service Ads (LSAs) are ads that appear at the top of Google’s search results for local service providers.
LSAs are particularly useful for law firms that provide local services such as personal injury, family law, or estate planning.
To qualify for LSAs, law firms need to undergo a verification process and provide proof of their credentials, licenses, and insurance.
What are Standard PPC Ads?
Standard PPC Ads are the most common type of Google Ads. These ads appear at the top of Google’s search results and are triggered by relevant keywords
. Standard PPC Ads can be text-based or include image or video content. Law firms can use standard PPC Ads to reach a broad audience and generate leads.
What are Remarketing Ads for Lawyers?
Remarketing Ads are a powerful way to reach potential clients who have previously visited your website but did not convert.
These ads target users who have shown an interest in your services and encourage them to return to your website and complete a call-to-action, such as scheduling a consultation.
Disclaimer The information provided on this website is meant for informational purposes and isn’t intended to and does not create an attorney-client relationship by use of the site. Any reference or link to a third party found on this website is not an express or implied